Collection of Personal Information When you visit the Site, certain device-specific details are automatically collected, including your web browser information, IP address, time zone, and specific cookies on your device. Additionally, your interactions with the Site provide insights into individual web pages, products viewed, referring websites, search terms, and engagement patterns. This gathered information is referred to as “Device Information.”
- “Cookies,” which are data files placed on your device and often include an anonymous unique identifier. For more about cookies and disabling them, visit http://www.allaboutcookies.org.
- “Log files” that track actions on the Site, capturing data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels,” electronic files used to record browsing behavior.
Furthermore, when you initiate a purchase or attempt to do so via the Site, specific details are collected, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. This information is termed “Order Information.”
Usage of Your Personal Information Primarily, collected Order Information is used to fulfill orders made through the Site. This includes processing payment data, arranging shipping, and providing invoices or order confirmations. Additionally, Order Information is employed to:
- Communicate with you
- Assess orders for potential risks or fraud
- Provide information or advertisements relevant to our products or services based on your preferences
Device Information aids in identifying potential risks and fraud (especially your IP address) and contributes to improving and optimizing the Site. This optimization involves generating analytics on customer behavior and evaluating marketing campaigns’ effectiveness.
Sharing of Personal Information Third parties are involved in utilizing your Personal Information, as outlined above. For instance, our online store is powered by Shopify, and details on their use of Personal Information can be found at: https://www.shopify.com/legal/privacy. Google Analytics assists in understanding customer Site usage; information on Google’s handling of Personal Information is available at: https://www.google.com/intl/en/policies/privacy/. Opt-out of Google Analytics at: https://tools.google.com/dlpage/gaoptout.
Personal Information may also be shared to adhere to relevant laws, respond to lawful requests for information, or protect our rights.
Behavioral Advertising Your Personal Information is employed to provide targeted ads or marketing communications that we believe align with your interests. Additional information on targeted advertising can be found at the Network Advertising Initiative (NAI) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt-out of targeted advertising:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Also, opt-out via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
Do Not Track It’s important to note that we do not change our data collection and usage practices based on a Do Not Track signal from your browser.
Your Rights If you’re a European resident, you have the right to access, correct, update, or delete personal information we possess about you. To exercise this right, contact us through the provided information below.
European residents, please be aware that we process your information to fulfill contracts (e.g., orders via the Site) or pursue legitimate business interests.
Data Retention Upon placing an order through the Site, your Order Information is retained in our records unless you request its deletion.
Contact Us For queries about our privacy practices, questions, or complaints, reach out via email at [email protected] or by mail to:
Dandutee [Re: Privacy Compliance Officer] 1426 Webster Street, Woodbridge, New Jersey (NJ), 07095, United States.